Nano 5.0 Product Launch

Brief:
Reebok, has marked its five year anniversary as official CrossFit footwear and apparel partner with the launch of the highly anticipated Reebok CrossFit Nano 5.0 – a training shoe that features DuPont™ Kevlar® material known for its extreme strength and durability.

Solution:
Gathering data from international crossfit community and Reebok crossfit events, we created a global digital ecom campaign that would represent the durable relationship between Nano 5.0 and the Crossfit athlete.

Following Reebok ’s digital first aproach for retail, we built a launch campaign around reebok.com, social media and google adds.