Holiday Campaign
Client: Adidas Group
Role: Art Director for Reebok.com Global
Touchpoints: Email, paid social, google ads, web & mobile
Skills: Crafting ideas as storyboards, pitching several ideas to choose from,
Design strategy & direction for overall look and feel, photography direction, key art & tone of voice guidelines for local marketing specialists
Softwares: Adobe Photoshop, Illustrator, Indesign, Lightroom, Premiere, After Effects, Sketch
Brief:
Holiday Campaign concept that embraces reebok users globally
Following the production, guidelines would be provided to the local marketing people of Reebok in EMEA, NA, NATAM, APAC and global brand alignment should be encouraged for local markets.
Concept:
MOVE TOGETHER
Winter holidays are the hardest part of the year to stay focused on our fitness goals.
By Moving Together, we can motivate one another through the toughest time of the year – staying focused on our fitness goals, and sharing in the holiday spirit.
